My City, My School Campaign
Project: Illustration, promotional design
Year: 2019
Since May of 2019, I’ve been working as a designer for UofL’s Office of Admissions. During my time with Admissions, I’ve completed a variety of projects from social and web graphics to recruitment materials. This project in particular—the My City, My School promotional campaign—is a great example of that work. The campaign appeals to potential students’ sense of Louisville pride to encourage them to become UofL Cardinals.
New Year’s Postcard
Project: Illustration, print design
Year: 2019
I illustrated the above postcards for the Office of Admissions to mail out in late 2019. The cardinal bird illustration was my first concept, but unfortunately it wasn’t sent to print. We ultimately decided to move forward with the second illustration.
2020 Orientation Guide
Project: Illustration, print design
Year: 2020
At UofL, every newly admitted freshman is required to attend an orientation session. To help students navigate this event, Admissions distributes orientation guides. Throughout both days of orientation, students can refer to these guides for schedules, event descriptions, meal recommendations and more. For the 2020 Freshman Orientation, I had the privilege of updating and designing this guide for UofL’s new round of freshmen.