Monarch Wine

Project: Packaging design, illustration
Year: 2019-2020

Monarch is a wine brand centered around the women of fairy tales. I started this project in 2018 as “Grimm” wine; it later evolved into “Fae,” and now “Monarch.” I’ve always been interested in fairy tales, especially as they were before Disney got their hands on them. In designing this brand, I aimed to create a hypothetical drinking experience that evokes these stories. A wine that fairy tale enthusiasts might enjoy while reading Charles Perrault or the Brothers Grimm.

Illustrations

With my illustrations, I wanted to play with the contrast between the women in original fairy tales and the princesses Disney has transformed them into. My illustrations aim to portray these women as survivors instead of damsels, thus elevating them from the status of “princess” to Monarch.