aaron’s rent–to–own rebrand
Project: Print design, visual identity
Year: 2019
Award: AIGA The Show 2019
For my identity systems class, I developed a unique rebrand of the rental outfit, Aaron’s. The rent-to-own establishment rents furniture, appliances and electronics to the underserved. The project involved the conceptualization of new brand standards including logo, typography, colors and photography among others. I then compiled these standards into a manual that could hypothetically be used in the transition from the old brand to the new one. The manual also includes various applications depicting the new standards in action.
